The mantra of Gen-Y, is that social media and web 2.0 are synonymous with efficiency. Anytime an article comes out blaming Gen-Y of wasting time at work on Twitter or Facebook, another article pops up from a Millennial praising the efficiencies of using social media to communicate.
I whole heartedly agree that web 2.0 has provided numerous ways for us streamline our lives – to an extent. Don’t hate me. It wasn’t until recently, as more and more people recommended that I join more and more social media sites, and I began working more and more hours at work, that I realized I straight up don’t have time to balance all of it. Where’s all that damned efficiency that everyone’s been raving about? With a handful of social media websites, I can be efficient. With hoards of them, each offering me unique ways to simplify my life, I find myself bogged down. I’m being bludgeoned with promises of efficiency.
This reminds me of a Robin Williams quote from his infamous Live On Broadway performance where he talks about a similar problems with pharmaceutical drugs. There a drug for this and that, but why can’t there just be one wonder drug?
Robin Williams: I want a drug that encompasses it all. We'll call it "Fukitol." (pronounced "f***-it-all"). I don't feel anything. I don't care for anything. Fukitol. The closest thing you'll ever be to being in a coma: Fukitol. I'm sitting here in my own dung. Fukitol.
Hilarious – yes, but it also got me to wondering what would happen if big business drove the future of web 3.0 instead of basement startups. If efficiency was the tune of web 2.0, then big business would beat it to death with all of their corporate logic.
I’d be able to blog, micro blog, and microscopic blog (not here yet, but I’m thinking 10 character limits are what we’ll unfortunately progress to seeing as how our time is stretched so many ways.). I could skype, connect with coworkers, and upload all my pictures at once, but I’d be bombarded with even more ads in the side bar since they still wouldn’t have found a creative way to monetize the millions of users they have suckling at the teat of social media. While we could speculate at what all would be encompassed, I think, in the name of efficiency and in true corporate fashion, I could outsource my social media obligations to someone overseas. For a fee, I could give someone a rundown of my recent happenings, and have them post on my friends walls, tweet for me, take pictures for me and post them to Flickr, and manage my social network for me. Aahhhhh, sweet sweet delegation, it’d make networking so much less work!
What are your thoughts/concerns with the ever growing number of social media sites that you’re being encouraged to join? Are you finding yourself strapped for time as well? Would you want someone in a third world country to delegate your social networking obligations to? Haha just kidding, but seriously…
--Now let me clear my throat—