The internet is having a very public love affair with Amazon's Kindle DX. So let's cut through the foreplay, and get right to it. Will the $489 Kindle DX replace the textbook for Gen Y?
(Looking at the UO bookstore, MKTG 420 Section: 41830 has their required book ISBN: 9780132224154 for sale at $159.75 new, $120 Used, $95.75 e-book. The e-book is 60% of the new price and 80% of the used price, or an average of 70%) Also important to note, is that the website states that an e-book can only be downloaded once, and will be auto-deleted after 150 days.